Your portfolio is more than just a list of projects; it's a conversion tool. Whether you're a designer, developer, or marketer, these five tips will help you stand out.
1. Focus on the Outcome, Not Just the Output
Don't just show what you did; explain the results. Did your design increase user engagement? Did your code reduce load times? Numbers tell a more compelling story than screenshots alone.
2. Tell the Story Behind the Work
Case studies are essential. Walk the viewer through your process: the challenge, the approach, and the final solution. This demonstrates your problem-solving abilities.
3. Curate for Your Target Role
Less is often more. Include only your best and most relevant work. A few deep case studies are better than dozens of shallow examples.